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Retail Insights & Analytics

Gain Alcohol Sales Data With iControl’s POS Insights

Leverage POS Insights, the most comprehensive alcohol sales data solution, to improve your business’s sales and marketing deliverables.

On-premise beverage alcohol sales represent half of the $250 billion annual alcohol sales in the U.S. and, until now, they have not been tracked. That’s why our team at iControl created POS Insights, a cloud-based, syndicated alcohol sales data solution to provide alcohol brand businesses with previously unavailable insights about their on-premise business. This solution holds the largest set of on-premise alcohol sales data available in the U.S. market —covering beer, wine, and spirits categories across over 35,000 bars and restaurants in all 50 states.

What is POS Insights?

POS Insights is the first nationally syndicated tracker of alcoholic beverage sales for the on-premise channel in the U.S. and is powered by patent-pending technology. It provides systematic insights through a self-serve portal for business end users. This all-in-one tool monitors and synchronizes on-premise alcohol sales data to create actionable insights that are indispensable to alcoholic beverage brands, distributors, and restaurant operators.

Platform Features and Data

A new precedent for data reliability and frequency

With over 35,000 locations (and growing!), POS Insights has assembled the most extensive alcohol sales data set available and delivers suppliers and vendors fast, easy and tailored access. Focusing on actionable insights, it enables brands of all sizes to make business decisions with confidence.

Tailored, self-serve alcohol POS data for beer, wine, and spirits categories

The platform allows users to search by geography to see what’s trending when and where. It offers various drill down capabilities, such as: 

  • Class of trade
  • Serving type
  • Volume
  • Case equivalents
  • Assortment reporting
  • Share of market
  • Pricing analysis
  • And much more

With this on-premise alcohol sales data, suppliers and manufacturers can monitor their brand performance relative to the category or segment as well as see competitor performance. This allows sales and marketing teams to have unparalleled market awareness and agility, resulting in more effective sales presentations and marketing deliverables.

Effortless business insights thanks to structured alcohol sales data according to standard category hierarchies

We use patent-pending solutions to process and structure data from millions of daily POS transactions across thousands of locations. The “heavy lifting” we do empowers you and your teams to focus on putting POS Insights into action and improving business performance with stakeholders and partners.

What Sets POS Insights Apart From Other Alcohol Sales Data Platforms

Share of On-Premise Data

POS Insights represents the largest national on-premise POS data set in the U.S. covering all 50 states and three drinks categories. This massive and growing data set from multiple sources allows POS Insights to deliver comprehensive, accurate, and unique business insights to: 

  • Manufacturers
  • Distributors
  • Suppliers
  • And restaurant operators


POS Insights lets manufacturers benchmark their brand and product performance against the overall category, while also providing access to competitor sales, growth, and share performance.  


With data from more than 35,000 bars and restaurants, POS Insights is an analytics asset with its significant data that continues to be enhanced. It’s expanding coverage ensures that it will remain the most accurate and representative on-premise sales insights for your business. The ability to monitor emerging trends, issues, and opportunities gives you the confidence to take action with your business partners.


POS Insights includes product assortment reporting that suppliers are able to use for tailoring sales propositions for local liquor buyers by: 

  • Category/segment
  • City
  • Restaurant type
  • And class of trade 

It delivers an unrivaled level of accuracy and precision with velocity measures and product sales by period based on actual pull through, consumer price, location, and class of trade.


POS Insights’s price analytics are driven by purchases made at bars and restaurants. This provides unique visibility to price performance and positioning of your brands and products compared to competitors. With the support of this platform, it’s easier to spot outliers and understand competitive price and sales trends by serving format, geography, account type, class of trade, and type of restaurant. 

Gain a competitive advantage with this advanced alcohol sales data solution

Request a demo for POS Insights today to see the platform in action. Leverage this unique and proprietary alcohol sales data solution offered by iControl to boost your sales and create healthier bottom lines. If you’re ready to access insights from the largest national on-premise alcohol POS data set in the U.S. contact us and let our experts give you an in-depth tour.

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