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iControl's Latest Release of its Enterprise Data & Analytics Portal Features New Aisle & Segment Optimization, Price Cliff Performance

iControl's Latest Release of its Enterprise Data & Analytics Portal Features New Aisle & Segment Optimization, Price Cliff Performance.

BURTONSVILLE, MD, June 30, 2016 – iControl Data Solutions (iControl), a leading process improvement and business intelligence provider to Retailers, Suppliers and Brokers, announced today the latest development release of it’s enterprise data and analytics portal.

In addition to established core reporting and dashboards, iControl’s Business Intelligence & Analytics Team have introduced a new suite of reports and capabilities:

New Reports

Macro Space – Aisle Optimization empowers users to optimize space across multiple categories and segments within categories. This reporting provides insights into planogram performance, helping to answer questions such as:

"Which products should I de-list?"
"Which products have more space than needed?"
"How do I optimize assortment by planogram and location?"

Micro Space – Segment Optimization allows users to optimize assortment down to item level based on productivity by planogram and location. This reporting adds category segmentation as a means to further optimize shelf sets by providing insights into:

"Which segments have more space than needed?"
"Which segments need more space?"
"How do I optimize various segments assortment by planogram and location?"

Price Cliff Performance features Sales performance of regular and promotional price ranges normalized by stores and weeks

Price Cliff Volume presents Volume of sales at regular and promotional price ranges, what price range accounts for 80% of the business

Ad Hoc - Holiday Shift allows for comparison of key holiday times YoY accounting for changes in calendar dates

Planogram Listing shows shelf set information by banner and stores scanning with banners

New Capabilities and Features

New Report Functionality: 

Sales Driver Report – Detailed basket metrics including total basket size, also the ability to run on Custom Hierarchy

Ad Hoc Advanced - Ability to run on Custom Hierarchy, Custom Store Group or both

Multiple Category - Ability to run on Custom Hierarchy

New Item Distribution - Drill down to store level details

No Scans Last X Weeks - Authorized products validated by planogram

Distribution Gap -  Authorized products validated by planogram

Coming Soon

  • Pilot Analyzer is an analytical module that will allow evaluation of test stores and test products across key success metrics like sales and units but also basket size, purchase frequency and shopper penetration. Module will also break out demographics to measure results against targeted consumers.

  • ID store sales support

  • Report Packages allowing a user to request multiple reports with a single request

iControl’s VP of Retail Insights & Analytics, Robert Malvin, introduced this latest update:

“My team and I are thrilled to provide our Retailer and Supplier customers with another exciting development release based on the requests we have received in the last few months. We continue to work diligently to keep pace with new development to ensure our clients have access to the reporting and insights they need, when they need them.

The addition of macro and micro space optimization reporting will provide new insights during the planning and introduction of new items, shelf resets and filling in any opportunity gaps for our clients. The new price cliff reporting will provide normalization in key pricing metrics, while also adding new abilities to filter pricing effects to focus on the areas that matter most to sales performance." 

About iControl:

iControl provides retailers, consumer product goods companies, brokers, mainline distributors, and DSD wholesalers with a collaborative SaaS solution where they can share critical trading information such as POS activity in a normalized, harmonized, secure web portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 30,000 retail outlets taking part in iControl’s programs in all 50 states, over 100 retail banners, and over 3,500 suppliers participating. For more information about iControl, visit


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