iControl's Retail Analytics Solution Attracts Global CPG Brands

BURTONSVILLE, MD, October 20, 2014 – iControl Data Solutions (iControl), a leading process improvement and business intelligence provider to retailers and suppliers,  announced today the addition of nine new subscribers to SVInsights Data Sharing & Analytics portal, powered by iControl.  The new clients include well known international brands such as Clorox, Del Monte, Hershey’s, and Tyson.

The SVInsights Data Sharing & Analytics portal, powered by iControl, is designed to deliver crucial customer based data and information that can provide CPG companies the critical boost in the marketplace to stay ahead.  The Platform allows companies to dig into purchase dynamics, supply chain measures and shopping basket metrics down to the store/item level while evaluating trends, assess and calculate performance, uncover fluctuations, streamline supply chain, evaluate shelf productivity, and analyze market baskets.  Another key feature includes having the ability to share and analyze information to increase efficiency, identify opportunities and partner with their retail partners.  Clients of the Data Sharing & Analytics portal have the ability to customize & create ad-hoc reporting as well as generate data exports.

Tal J. Zlotnitsky, chairman and Co-CEO of iControl, said, “We are happy to welcome some of the most recognized Brands in the world into our platform and assist them with their analytical and data mining needs. In the coming months we expect to welcome many more CPG clients as we continue to work to expand our platform in the retailer community.”

About iControl:

iControl provides retailers, consumer product goods companies, brokers, mainline distributors, and DSD wholesalers with a collaborative SaaS solution where they can share critical trading information such as POS activity in a normalized, harmonized, secure web portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 30,000 retail outlets taking part in iControl’s programs in all 50 states, over 100 retail banners, and over 3,000 suppliers participating. For more information about iControl, visit www.icontroldata.net.