Bimbo Bakeries Selects iControl's Retail Analytics Solution

BURTONSVILLE, MD, May 4, 2016 – iControl Data Solutions (iControl), a leading process improvement and business insights provider to Retailers, Suppliers and Brokers, announced today the addition of Bimbo Bakeries to the Data Sharing & Analytics portal, powered by iControl.  

Bimbo Bakeries USA is the largest bakery company in the United States operating more than 60 bakeries, employing more than 22,000 associates and distributing products through 11,000 sales routes throughout the US. Headquartered in Horsham, PA, Bimbo owns six of the top twelve fresh bread brands including Sara Lee, Thomas', Arnold, Ball Park, EarthGrains, Freihofer's and Beefsteak. Bimbo is part of Grupo Bimbo, the largest baking company in the world. 

Jay Price, EVP of Sales & Business Development at iControl, said, “We are excited to add Bimbo Bakeries to our retail analytics solution, and expand our partnership beyond the scan-based trading solution and services iControl currently provides. We look forward to collaborating with the Bimbo Bakeries team to expand their analytical insights to support their growing portfolio of bakery brands.”

About iControl:

iControl provides retailers, consumer product goods companies, brokers, mainline distributors, and DSD wholesalers with a collaborative SaaS solution where they can share critical trading information such as POS activity in a normalized, harmonized, secure web portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 30,000 retail outlets taking part in iControl’s programs in all 50 states, over 120 retail banners, and over 3,500 suppliers participating. For more information about iControl, visit www.icontroldata.net.