“SUPERVALU is moving into a new era of providing our banner data to our suppliers allowing them to work with us on a new level of collaboration and business planning. The SVInsights™ platform will also be used by our merchants, both at corporate and retail, to garner key insights into our business, leading to strategies that will be acted upon at retail. Working with iControl will allow us to serve the needs of SUPERVALU and our manufacturers and brokers with the SVInsights™ applications.”
"For SUPERVALU, UPC conversions are challenging since they tend to create issues at shelf, causing item voids and subsequently lost sales. Huggies Snug & Dry Diapers went through a UPC conversion earlier this year, which requires due diligence on my part a few months later to understand where there are still gaps. I was able to utilize the No-Scan Report in SVInsights™ to identify which Huggies Snug & Dry diapers were not showing scans. The report I created shows by banner by store, the items that have not scanned within 5-8 consecutive weeks, but should be scanning based on the store’s planogrammed distribution. I took this information and worked with our Kimberly-Clark Retail Operations team to set up a project to correct distribution at the Retail Banners. Our Retail team executed this project in August, and as a result Snug & Dry Diapers improved Dollar Share by 8% and Points of Distribution by 9% the following month!”
“SVinsights™ team has provided best in class support. Their partnership through training and project work has been a great asset as we work together to drive growth for SUPERVALU. I really like the basket driver because it highlights the consumer aspect. Everyone loves the business review dashboard because it has quick trend data and current quarter or period.”
"I have found SVInsights™ Customer Service to be very responsive in addressing questions and providing helpful training and support. While building a selling story on the market basket value of one of my client’s products, the SVInsights™ team worked diligently to provide me a path to a strong selling story. The selling story was well received and provided fact-based data to justify expanding distribution."
"I have to say that one of the things that impresses me the most about iControl is the focus on keeping the tool fresh with relevant reports and time-saving features and updates. Tal has always listened to our needs and questions, and is quick to offer help in trouble-shooting, even when it’s my user error. It makes it fun, on the vendor side, to actually have a voice in making this tool better. Thanks for all you do!!”
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