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Retail Insights & Analytics

The Kraft Heinz Company Selects iControl's Retail Analytics Solution

The Kraft Heinz Company Selects iControl's Retail Analytics Solution.

BURTONSVILLE, MD, November 27, 2015 – iControl Data Solutions (iControl), a leading process improvement and business insights provider to Retailers, Suppliers and Brokers, announced today the addition of The Kraft Heinz Company to the Data Sharing & Analytics portal, powered by iControl.

The Kraft Heinz Food Company is the 3rd leading food and beverage company in North America headquartered in Chicago, Illinois. The Kraft Heinz Company manufactures and distributes brands such as Oscar Mayer, Ore-Ida, Kraft Macaroni and Cheese, Velveeta, Capri Sun, Kool-Aid, JELL-O, Philadelphia, Grey Poupon, Planters, Maxwell House, and many more.

Lisa Bohn, iControl’s SVP of Strategic Growth, said, “On behalf of my team, we are thrilled to add The Kraft Heinz Company to our solution and we look forward to working with the Kraft Heinz team to help grow their brands.”

Tal J. Zlotnitsky, chairman and Co-CEO of iControl, said, “I am proud to welcome The Kraft Heinz Company to our portfolio of national CPG companies that are utilizing iControl’s business insights solution to grow their businesses in partnership with their Retailers.”

About iControl:

iControl provides retailers, consumer product goods companies, brokers, mainline distributors, and DSD wholesalers with a collaborative SaaS solution where they can share critical trading information such as POS activity in a normalized, harmonized, secure web portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 30,000 retail outlets taking part in iControl’s programs in all 50 states, over 120 retail banners, and over 3,500 suppliers participating. For more information about iControl, visit www.icontroldata.net.


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