MOM Brands and Smithfield-Farmland Select iControl's Retail Analytics Solution

Burtonsville, MD, January 13, 2015 – iControl Data Solutions (iControl), a leading process improvement and business intelligence provider to retailers and suppliers, announced today the addition 2 new subscribers to the Data Sharing & Analytics portal, powered by iControl.  Our new clients MOM Brands, also known as Malt-O-Meal and Virginia-based Smithfield-Farmland, have joined the growing family of CPG companies to gain further insights and business intelligence into their product performance with a key retailer.

Tal J. Zlotnitsky, chairman and Co-CEO of iControl, said, “We are happy to welcome the new CPG Brands into our platform and look forward to serving both companies with actionable data to enhance their business partnership with their retailers”

About iControl:

iControl provides retailers, consumer product goods companies, brokers, mainline distributors, and DSD wholesalers with a collaborative SaaS solution where they can share critical trading information such as POS activity in a normalized, harmonized, secure web portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 30,000 retail outlets taking part in iControl’s programs in all 50 states, over 100 retail banners, and over 3,000 suppliers participating. For more information about iControl, visit www.icontroldata.net.