iControl Publishes White Paper: "An Actionable Approach to Enterprise Analytics"

BURTONSVILLE, MD, May 10, 2016 – iControl Data Solutions (iControl), a leading process improvement and business insights provider to Retailers, Suppliers and Brokers, published today the first white paper installment of the "Retail Insights & Analytics Series".  This white paper demonstrates how going beyond POS reporting to aggregate transaction level data by store and retailer loyalty card data sets can provide the best context for past results and the most actionable insights to influence future performance.

This white paper provides an overview of key analytics reports presented side-by-side with actual case studies demonstrating how each report or dashboard was utilized in real, actionable ways to generate improvements in sales and profits for both the retailer and supplier. Key reports include:

* Promotional Performance

* Promotional Planning

* Market Basket Analysis

* Planogram Reporting

* Stores Not Scanning 

To download a copy, click on the link below:

About iControl:

iControl provides retailers, consumer product goods companies, brokers, mainline distributors, and DSD wholesalers with a collaborative SaaS solution where they can share critical trading information such as POS activity in a normalized, harmonized, secure web portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 30,000 retail outlets taking part in iControl’s programs in all 50 states, over 120 retail banners, and over 3,500 suppliers participating. For more information about iControl, visit www.icontroldata.net.