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Hallmark Cards Expands Scan-Based Trading Partnership with iControl

Posted by Esther Ortiz on April 25, 2016 3:09:13 PM EDT

BURTONSVILLE, MD, April 25, 2016  iControl Data Solutions (iControl), a leading process improvement and business insights provider to Retailers, Suppliers and Brokers, announced today Hallmark Cards will expand the deployment of iControl's Scan-Based Trading Solution.

Hallmark Cards is based in Kansas City, MO and is the largest manufacturer of greeting cards in the United States.  With 11,000 full-time employees, including 800 artists, designers, stylists, writers, editors and photographers, Hallmark generates more than 19,000 greeting cards and related products per year. 

Esther Ortiz, VP of DSD Services at iControl, said, “I am thrilled that Hallmark will be expanding their utilization of our Harmony by iControlTM platform to manage their Scan-Based Trading business.  They are a great partner and my team and I look forward to further supporting Hallmark during this roll out and ongoing program management."

About iControl Data Solutions:

iControl provides retailers, consumer product goods companies, brokers, mainline distributors, and DSD wholesalers with a collaborative SaaS solution where they can share critical trading information such as POS activity in a normalized, harmonized, secure web portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 30,000 retail outlets taking part in iControl’s programs in all 50 states, over 120 retail banners, and over 3,500 suppliers participating. For more information about iControl, visit


Topics: Scan-Based Trading Payments

Written by Esther Ortiz

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