GNP, Maker of Gold'n Plump, Selects iControl's Retail Analytics Solution

BURTONSVILLE, MD, February 11, 2015 – iControl Data Solutions (iControl), a leading process improvement and business intelligence provider to retailers and suppliers, announced today the addition of GNP Company™ to the Data Sharing & Analytics portal, powered by iControl. Minnesota-based GNP Company, well known for its high-quality premium natural brands of Gold’n Plump^® and Just BARE^® chicken, will be joining the platform to gain in-depth category insights about its fresh meat business.

Tal J. Zlotnitsky, chairman and Co-CEO of iControl, said, “We are happy to add GNP Company, a high-integrity Midwestern supplier of premium natural chicken brands, to our family of CPG brands currently using our solution to grow their businesses. We look forward to building our partnership.”

“We are excited to dig in and utilize iControl’s data-sharing and analytics portal and platform to drive fact-based, timely decisions that will help us increase sales for our company and our valued customers,” said Brad Vokac, Director of Sales – Strategic and Branded Segments at GNP Company.  “What we learn will help make us highly efficient and more tightly align our performance metrics with those of our customers.”

About GNP Company™:

Based in St. Cloud, MN, GNP Company is a provider of premium branded and custom chicken products to retail, deli and foodservice customers nationally.  Founded by E.M. Helgeson in 1926 and purchased in 2013 by Maschhoff Family Foods, the company remains family-owned and distributes products under the Just BARE^® and Gold’n Plump^® brand names.  Together, the company’s nearly 1,700 team members and about 350 family farm partners in Minnesota and Wisconsin bring millions of wholesome, high-quality chicken meals to American families.  For more information about the company and its mission of “dedicated to healthy food, families and farms,” visit www.GNPCompany.com.  For more information about its specific brands and products, visit www.GoldnPlump.com and www.JustBareChicken.com.

About iControl:

iControl provides retailers, consumer product goods companies, brokers, mainline distributors, and DSD wholesalers with a collaborative SaaS solution where they can share critical trading information such as POS activity in a normalized, harmonized, secure web portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 30,000 retail outlets taking part in iControl’s programs in all 50 states, over 100 retail banners, and over 3,000 suppliers participating. For more information about iControl, visit www.icontroldata.net.