Smithfield Foods Selects iControl's Retail Analytics Solution

BURTONSVILLE, MD, November 28, 2016 – iControl Data Solutions (iControl), a leading process improvement and business insights provider to Retailers, Suppliers and Brokers, announced today the addition of Smithfield Foods to the Data Sharing & Analytics portal, powered by iControl.  

Smithfield Foods is headquartered in Smithfield, VA and has operations in the US, Mexico and ten European countries. The company has over 46,000 employees and annual revenue of $14 billion. Smithfield is the world's largest producer of pork products and sells its products under such popular brand names as Cook's Ham, Gwaltney, John Morrell, Krakus Ham, Smithfield and Stefano's.

Robert Malvin, VP of Retail Insights & Analytics at iControl, said, “We are excited to welcome Smithfield Foods to our retail analytics solution. They have an impressive portfolio of brands in the packaged meats category. Our Retail Analytics department looks forward to providing the Smithfield team with industry-leading analytics and support that will help them continue to grow their brands and their overall business.”

About iControl:

iControl provides retailers, consumer product goods companies, brokers, mainline distributors, and DSD wholesalers with a collaborative SaaS solution where they can share critical trading information such as POS activity in a normalized, harmonized, secure web portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 30,000 retail outlets taking part in iControl’s programs in all 50 states, over 120 retail banners, and over 3,500 suppliers participating. For more information about iControl, visit www.icontroldata.net.