Dr Pepper Snapple Group Selects iControl's Retail Analytics Solution

BURTONSVILLE, MD, July 22, 2016 – iControl Data Solutions (iControl), a leading process improvement and business insights provider to Retailers, Suppliers and Brokers, announced today the addition of Dr Pepper Snapple Group to the Data Sharing & Analytics portal, powered by iControl.  

Dr Pepper Snapple Group is one of North America's leading refreshment beverage companies, marketing more than 50 brands of carbonated soft drinks, juices, teas, mixers, waters, and other premium beverages. They have 6 of the top 10 non-cola soft drinks, and 13 of their 14 leading brands are No. 1 or No. 2 in their flavor categories.

Jay Price, EVP of Sales & Business Development at iControl, said, “We are thrilled to welcome Dr Pepper Snapple Group to our retail analytics solution. They have an impressive portfolio of beverage brands that also include 7UP, A&W, Canada Dry, Mott's, Schweppes and Sunkist. Our Retail Analytics team looks forward to providing DPSG with industry-leading analytics and support that will help them continue to grow these brands and their overall business.”

About iControl:

iControl provides retailers, consumer product goods companies, brokers, mainline distributors, and DSD wholesalers with a collaborative SaaS solution where they can share critical trading information such as POS activity in a normalized, harmonized, secure web portal. Our platform enables fact-based, timely, data-driven decisions that boost sales, reduce waste, promote efficiency, reward transparency, and align performance metrics. There are over 30,000 retail outlets taking part in iControl’s programs in all 50 states, over 120 retail banners, and over 3,500 suppliers participating. For more information about iControl, visit www.icontroldata.net.